H.F. Puls Cider is a traditional cider made in Estonia. The history of Puls dates back to 1846 when Heinrich Ferdinand Puls started a small brewery in Pärnu, Estonia. 

Adapt the packaging to the present with the main target group being women age 18 – 25.

Completely redrawing the tree logo in woodcut stile and only brushing up the logotype gives a traditional look to the brand that signals gravity and quality. This combined with contemporary illustrations of the fruits and leaves and a white label with gold stroke gives a packaging that is sure to attract the target group.

The project was unfortunately put on-hold.